Altered Latitudes Performance Shirt Technology

upx50-horizontal.jpg UPX50+™: Protect the skin you’re in. Our garments are made with a unique fabric composed of 100% Microfiber with UPF50+ sun protection. After 25 washes, the sun protection increases to a 99.92% UVB block. We call it UPX50+ because of the superb uv/sun protection our shirts offer. What most people don’t always understand, is that most sunscreens do not provide protection from the range of UVA and UVB rays that damage skin.  They absorb and scatter the burning rays, but leave us exposed to the non-burning UVA rays that cause all other damage which radiation causes such as; aging, cell damage, cancers, etc.

puretech-horizontal.jpg Pure-tech™: Stay cool and dry. Pure-tech™ is a moisture wicking technology built within the fabric of the shirt. Our UV-certified fabrics dry rapidly and maximize absorbency. This feature keeps you cool and dry every time you wear it, delivering superior moisture-wicking features shown to improve the body’s core performance. PURE-tech™ is permanent and proven to last- wash after wash, and game after game — PURE-tech™ stands up to the toughest challenges.

mshield-horizontal.jpg MShield™: Say goodbye to the stench.  MShield™ is a Zinc based technology which keeps fabrics fresh and defends against odor causing bacteria. This antimicrobial feature eliminates the growth and life span of microorganisms that can be transferred onto your skin during your wear through sweat and other objects.  Did you know?  Zinc oxide is the TRUE physical UVA and UV blocker. With MShield™ zinc oxide is woven into this fabric creating an additional barrier. Other companies have tightly woven fabric that they call sun protection, but there really isn't a physical mineral barrier in the cloth.


Lightweight and Comfortable: Made from 100% spun polyester, this fabric is silky, soft, and lightweight, giving you the greatest level of comfort. Our unique vertical stretch allows for superior UV/UPF performance without spandex. This enables the fabric to expand more freely in the washing cycle and as a result improves the UV/UPF rating.